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Care Choices

Care Choices was concerned that their site was not all it could be.

They had a goal to make it the industry standard for healthcare web sites. We performed a competitive analysis of multiple health care information sites from a user interface and requirements perspective for them.

The analysis was used to guide the necessary interface re-design for this HMO provider. Delivery included recommendations for new site functionality and improvements in existing presentation to bring the new site to a Best of Breed level.

Of course - it's a clients option to heed your advice or ignore it, and not everyone always takes it. Corporate attachments to their shade of red can be overly pervasive at times (remember - your corporate culture is not always your users culture.

Care Choices