Peter Picone is the principal, the owner and the foundation
upon which Half-Tide Designs is built.
A review of the information in the portfolio section of the
site will show that his experience as a User Experience Architect
makes him qualified to embody the company philosophy of:
"Improving Profits Through User-Centered Design"
Before forming Half-Tide Designs, Inc., Peter was a Senior
Staff IT consultant for a $2.7 billion services company, with
expertise in the specification, creation and refinement of the
user experience through Information Architecture, Interaction
Design, and Usability Testing.
His work and study in the field spans 30 years, during which
he provided user centered design analysis and support to a variety
of products, projects and systems.
Examples of those can be seen in the Portfolio
section of this site. Examples of his Publications
can also be reviewed.
His experience spans the full product development lifecycle
with emphasis on finding the right services and strategies at
the right time, to help both clients and users achieve their
respective goals.
Having worked in the following industries, he bring a unique
and diverse understanding to your project.