Methods for Achieving Success

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Half-Tide Designs uses a full life-cycle methodology that ensures the right services at the right time. Contact us to discuss how these methods and services can be applied to meet your particular needs and financial goals.

A process that ends in results	Your individual project needs and work environment defines our process. Our methodology stresses a clear definition of goals, a solid understanding of client and customer needs, and ongoing evaluation that reduces risk, allows for the successful and timely completion of goals, and maximizes return on investment.
Iterative design	We progressively evaluate and refine each design as it moves through the successive stages of development. We incorporating client and user feedback at every stage of our work, we create a more refined product with increasingly higher levels of value and usability.
Strategic user needs analysis	We use competitive analysis, functional and observational analysis, focus groups, user interviews, and surveys to analyze your brand strategy and desired business outcomes, define your target audience and create a clear profile of all users, tasks, and the usability goals of the product.
Conceptual design	Based on our evaluations, and strategic user analysis, we develop a conceptual design, determine functionality requirements, and evaluate product effectiveness and viability before committing anything to formal development. Our focus is on how the users will interact with each portion of your product, and the step-by-step processes they will perform.
Mockups and prototypes	Through an iterative rapid prototype and review process, we save time and money by creating visual representations, mockups and functional prototypes to refine the final product design, ensuring it is truly ready for production coding.
Production	Guided by comprehensive processes of quality assurance and usability evaluation, we develop a product that enhances your users experience and meets or exceeds your established goals by working with your development team from inception, through final text and graphical treatment and into implementation.
Deployment and ongoing support	Our pre-launch quality testing ensures that every element of a product has been tested and is ready for use. Field-testing, user feedback and analysis allow us to provide you with ongoing product improvement based on actual usage and the evolving needs of your customers.
Innovation is what makes the difference	Without a framework that manages the risks, projects can easily go off track and fail to deliver results worthy of your investment. Our process and range of services enables innovation while keeping sight of costs and practicality.
Ubiquitous usability	Without a framework that manages the risks, projects can easily go off track and fail to deliver results worthy of your investment. Our process and range of services enables innovation while keeping sight of costs and practicality.